TheGrio

The National Rifle Association is aiming its latest ad at minorities, and African-Americans in particular, by featuring YouTube sensation and gun advocate Colion Noir.

The self-described “urban gun enthusiast” talks for just under 90 seconds, encouraging Americans to arm themselves for protection.

“The only person responsible for your safety is you,” Noir says. “Cops can’t always be there. Obama definitely can’t [physically] be there.”

Referencing history, the new NRA contributor tells listeners they can’t depend on the government to protect them.

“No one wants to fight for their protection, they want the government to do it,” Noir opens the the video. “The same government who at one point hosed us down with water, attacked us with dogs, and wouldn’t allow us to eat at their restaurants and told us we couldn’t own guns when bumbling fools with sheets on their heads were riding around burning crosses on our lawns and murdering us.”