BUSH: WHAT, ME THE INCUMBENT?
- Originally published in The Hotline September 16, 2004
Pres. Bush "rarely spends a full day" at the WH, but "even when he does, presidential politics and campaign pitches remain
close at hand. 9/15 was his "first full day since" 8/2, as he hosted a reception for Hispanic Heritage Month, and "attended a
campaign events. And the honoring of Hispanic month is an example of that." Some POTUSes, including Carter, Ford and Nixon, "used a 'Rose Garden strategy' that emphasized bill-signings and official events" drawing attention to their "stature" in the WH. Bush has instead "concentrated his energy on the road, traveling at a more frenetic pace than" Clinton. Brookings scholar Thomas Mann: "What seems clear to me is that Bush is not running as an incumbent. He knows that if the election is framed as a referendum on the incumbent, he will probably lose. And therefore what he's been doing is trying to focus the campaign" on John Kerry (Hunt, AP, 9/16).