According to FUNKTIONARY

“Good Guys” vs. “Bad Guys” – a Corporate State psy-ops ploy to emotionally polarize sheople—fixing their opinions and placing Corporate State on the side of the “good guys,” thereby guarantee itself subliminal approval in the mushed minds of the mind-controlled masses. 2) a mass psychological technique used to induce recalled indoctrinated responses in a prescribed manner ensuring no contrarian or alternative view outside of the either/or paradigm served by the Corporate State through its left fist (media). (See: Predictive Programming, Pathocracy, Indoctrination & Media)